Lee Brown
Open to new opportunities

Most organisations
have all the parts.
Few have all the connections.

I help organisations replace fragmented processes, disconnected tools and inherited complexity with operating models built for performance — from procurement architecture and data governance to business systems design.

Operational Transformation Framework
$15M+
Projected savings identified via hands-on asset tagging pilot at IWG
40%
Data duplication removed — 11,000 product lines consolidated to 2,500
75%
Strategic initiative completion rate across 50+ programmes at VeUP
$50k
Monthly AWS savings unlocked via Cloud Operations Competency
2mo
MENA expansion — entities in Abu Dhabi and Riyadh established from scratch
12k+
Assets personally tagged across London offices to validate a business case
90%
Internal buy-in achieved rescuing a failing internal platform at VeUP
10yr
Royal Air Force career — operational tours, leadership, pressure

What I Fix

Problems I Solve

I help organisations overcome the operational problems that prevent them from scaling effectively.

Disconnected Systems
Critical information lives across spreadsheets, email chains and disconnected platforms, making it impossible to manage delivery consistently or trust the data being used.
Poor Operational Visibility
Leaders lack a single view of progress, risks, ownership and performance. Reporting requires someone to manually aggregate data before every meeting.
Messy Data
Duplicate records, inconsistent standards and absent governance reduce confidence in reporting and slow every decision that depends on data being accurate.
Manual Processes
Teams spend significant time on repetitive administration — re-entering data, chasing updates, formatting reports — instead of the work that actually creates value.
Unclear Ownership
Responsibilities blur across departments, creating delays, duplicated effort and accountability gaps that slow delivery and frustrate everyone involved.
Transformation That Doesn't Stick
New tools are introduced without redesigning the underlying operating model. Adoption is low, old habits return, and the change delivers less than half of what was promised.

These are rarely technology problems.
They are operating model problems.

See How I've Solved These

Transformation Work

Case Studies

Six projects that required more than a process map. Each one demanded a complete rethink of how the organisation operated.

Operating Model Design
Project BuildOS
IWG's D&C team ran on Kahua — a PM tool so poor every project manager kept their own Excel tracker. No shared visibility. No source of truth. BuildOS changes that.
1,750+
active projects · one source of truth
Read case study →
Data Architecture & Governance
CleanList
74 product catalogues scattered across C drives, SharePoint, and desktops. Untouched for years. A Notion POC run on a manager's credit card accidentally started something much bigger.
74
scattered catalogues → one unified source
Read case study →
Business Case & Procurement Strategy
Asset Tagging POC
Joined a leaderless pilot with no governance and no scope control. Reduced scope, ran a successful pilot, then built a business case that challenged a £15M+ consultant route.
£15M+
alternative route identified · 12,000+ assets tagged
Read case study →
PMO & Change Management
VeUP Strategy Office
Co-founded a two-person Strategy Office at a fast-growing AWS consultancy. Joined the dots across the business — and delivered an AWS Competency that two previous leads had failed to achieve.
$50k+
per month in AWS savings unlocked
Read case study →
Compliance & Governance
SOC2 Certification
VeUP was growing fast but compliance certification was blocking enterprise deals. Lee independently built a SOC2 framework from zero — no team, no precedent, just delivery.
Type-1
SOC2 certified · ISO 27001 foundations laid
Read case study →
Systems Design
Camio
Advised Camio's founder from day one through workshops and design sessions. The platform was built on processes Lee discovered during asset tagging — and is now live at IWG.
Day 1
shaped from founding · now live at IWG
Read case study →
Operating Model Design
Project BuildOS
The operating system for IWG's global fit-out delivery — built on Notion, structured around the 7 P's, and designed to give 100+ project managers across four global regions a single source of truth for the first time.
The Challenge

IWG's Design & Construction team manages 1,750+ active fit-out projects across 120+ countries — and every one of them was running on a broken foundation. Kahua, the designated project management tool, was so poor that every project manager built their own Excel tracker instead. The result: complete disconnection. No shared visibility. No single source of truth. Silos at global scale.

Senior leadership had no real-time visibility without someone manually pulling data from multiple sources before every meeting. The task of fixing it had been on the backlog for years — but the scale made it feel insurmountable, and the pressure of live projects meant nobody had stopped to redesign the machine while running it.

My Approach

I started by mapping the full operating model — not just the tools, but the processes, governance structures, roles, and information flows that connected them. The goal was to understand why the current system had emerged the way it had before designing a replacement. The diagnosis: the organisation had solved individual problems locally, repeatedly, without ever stepping back to look at the whole.

I structured the redesign around seven operational pillars — the 7Ps: People, Product, Process, Platform, Partnerships, Prices, and Performance. This ensured the solution addressed the complete operating model rather than replacing one spreadsheet with another. I then authored a formal RFP to Notion to design and build the system — a document that itself became a diagnostic tool, surfacing gaps the organisation didn't know it had.

The Solution

A Notion-based operating system for the full lifecycle of a centre — from initial project request through design, specification, procurement, and delivery. Seven integrated modules replacing all existing tools. Phase 1 (Q3 2026) delivers the foundation: people directory, stage gate process, product catalogue, supply chain directory, cost pricebook, and commercial ordering workflow. Phase 2 adds the full performance reporting stack from site to MD level, and evaluates Kahua replacement. Phase 3 extends to external contractor access and enterprise BI integration via IWG's Andromeda data lake.

The Outcome
  • 1,750+ active projects managed through one governed platform
  • 100+ PMs across LATAM, EMEA, NAM, and APAC operating from a single source of truth
  • Real-time portfolio visibility from site team to board level
  • Supply chain performance trackable across the full portfolio for the first time
  • Data structured for consumption by IWG's enterprise BI platform
What I'd Do Differently

Engage the data team earlier. The schema and field naming requirements for the enterprise data lake emerged late in the process, creating rework. Starting with the data architecture and working backwards to the operational design would have been cleaner — and would have made the enterprise reporting story more compelling earlier in the business case.

Key Takeaways
  • Operating model design comes before tool selection — always.
  • A formal RFP is also a diagnostic: writing it surfaces what the organisation doesn't know about itself.
  • Phase sequencing matters more than scope. A usable core system on time beats a complete system that misses the window.
  • Technology adoption is a change management problem, not a platform problem.
My Role
Implementation Manager · RFP Author
Scale
120+ countries · 1,750+ active projects · 100+ PMs across LATAM, EMEA, NAM, APAC
Technology
Notion · Typeform · SharePoint · Andromeda (data lake)
Data Architecture & Governance
CleanList
74 product catalogues scattered across C drives, SharePoint, and desktops — untouched for years because the task felt insurmountable. A Notion proof of concept run on a manager's credit card became the spark that started BuildOS.
The Challenge

IWG's product catalogue lived across 74+ spreadsheets — different formats, scattered across C drives, SharePoint, shared drives, and local desktops. Nobody owned it. Nobody trusted it. The same product might appear under several different codes depending on which file you happened to find.

For years the situation had been acknowledged and ignored. The task of consolidating it felt so large that no one ever picked it up — until an ex-WeWork colleague showed Lee a small subset of catalogues he'd built in Notion, and something clicked.

My Approach

Lee took the Notion idea to his manager. Together they bought a licence on a credit card and ran a proof of concept with a single catalogue. It worked. The business gave them the green light to migrate the rest.

Working through all 74 catalogues systematically, Lee designed a master coding structure and data schema — ensuring the catalogue would stay clean at scale, not just be cleaned once. He made every editorial call, resolved every conflict, and built the governance model alongside the data.

But the bigger insight came during the process: Notion could do far more than store catalogues. That realisation — and a conversation with colleague Ash — became the genesis of BuildOS.

The Solution

CleanList — a single governed product catalogue with validated entries, unique product codes, consistent pricing where available, supplier linkages, and category tagging. The foundation on which BuildOS's product module was built. And the proof of concept that gave the business confidence in Notion at scale.

The Outcome
  • 74 scattered catalogues consolidated into one governed Notion database
  • Up to 40% data duplication removed across all procurement categories
  • Single validated schema replacing inconsistent formats across regions
  • Foundation built for BuildOS's product module and automated ordering workflows
  • Proof of concept that secured Notion sign-off at enterprise scale
What I'd Do Differently

Involve procurement and design stakeholders earlier in defining the data schema. We finalised the product code structure before fully understanding how downstream systems would need to consume it — which created rework when integration requirements became clear. Data standards should be agreed cross-functionally before the build starts.

Key Takeaways
  • A proof of concept on a credit card can unlock an enterprise programme — start small, prove it works.
  • Data quality is a governance problem before it's a data problem.
  • A shared coding system is the connective tissue of a product catalogue — without it, data degrades immediately.
  • The goal isn't to clean data. It's to design a system that stays clean.
My Role
Lead · Architect
Scale
74 catalogues → 1 governed source · up to 40% duplication removed
Technology
Notion · Excel
Business Case & Procurement Strategy
Asset Tagging Business Case
Lee joined a pilot that was already underway with no governance, no scope control, and a departing leader. He took it over, narrowed the scope, ran a clean pilot across four centres — then built the business case that challenged a £15M+ consultant route.
The Challenge

A asset tagging pilot was already underway when Lee joined — but with no governance, no scope control, and a leader who was on his way out of the business. The project had a sprawling list of asset types to tag, no clear ownership structure, and the business was heading down a consultant-led route with quotes in the region of £15M.

The first question Lee asked was: does this pilot actually need to be this big to prove what we're trying to prove?

My Approach

Lee took over the pilot and immediately reduced scope. Instead of tagging every asset type, the pilot would focus on a defined subset — desks, chairs, tables, and storage solutions — across four IWG centres. Small enough to control. Still large enough to prove the concept.

Lee did the tagging work personally, using native mobile devices and a lean technology stack rather than the specialist equipment the consultant route assumed was necessary. Across approximately 12,000 assets, the approach proved viable — and opened a very different conversation about what the full programme should cost.

The Solution

A structured business case quantifying the cost differential between the consultant-led model and an internal delivery approach. The case specified the technology, training requirements, and resource model needed to run the programme without external dependency — projecting £15M+ in savings against the quoted consultant route. The pilot itself served as the evidence base.

The Outcome
  • Scope reduced and pilot restarted with clear governance and ownership
  • 12,000+ assets tagged across four IWG centres using native mobile devices
  • £15M+ in projected savings identified vs the consultant-led route
  • Internal delivery demonstrated as operationally viable through a hands-on pilot
  • Conversation shifted from "this needs consultants" to "we can do this ourselves"
What I'd Do Differently

Build the business case first and use the personal tagging as supporting evidence, rather than the other way around. Doing it myself was compelling as a leadership story — but it slightly obscured the strategic point, which was about procurement model design, not personal hustle. The most important insight was about supplier dependency, not effort.

Key Takeaways
  • The best business cases come from doing the work, not modelling it from a distance.
  • "We need external partners" is often a statement about comfort, not capability.
  • Demonstrating something is possible is worth more than arguing that it is.
  • Procurement model design changes the economics entirely.
My Role
Lead · Business Case Author
Scale
Multiple London offices · 12,000+ assets
Stakeholders
Finance · Operations · IWG Leadership
PMO & Change Management
VeUP Strategy Office
Co-founded a two-person Strategy Office at a fast-growing AWS consultancy. The role was about joining dots others hadn't spotted — and delivering an AWS Competency that two previous leads had failed to achieve.
The Challenge

VeUP was a fast-growing AWS consultancy with strategic ambitions but no central coordination function. Initiatives were progressing inconsistently, cross-functional blockers weren't being surfaced, and there was no mechanism to join the dots between teams working in parallel. An internal platform (The Hub) designed to help had failed to gain adoption and was close to being written off.

There was also an AWS Cloud Operations Competency project that had been attempted — and abandoned — by two previous leads. The consensus was that VeUP didn't have the case studies or internal proof needed to get it across the line.

My Approach

Lee co-founded the Strategy Office with one other person. The model was simple: weekly one-to-ones with every function head, covering their 30/60/90-day plans — building a complete picture of what each team was doing, where their blockers were, and where connections existed between functions that they hadn't spotted themselves.

In practice this meant setting up workshops, connecting teams that needed to talk, getting ahead of dependencies, and stepping in when initiatives stalled. For The Hub, Lee ran a root cause analysis of the adoption failure — redesigned the key workflows with the people who had rejected it, and ran the relaunch as a change management campaign rather than a system deployment. The people who'd been loudest against it became its biggest advocates.

The Solution

A functioning Strategy Office with governance, reporting cadences, and cross-functional visibility across all initiatives. The AWS Competency was achieved — by connecting the technical team with Customer Success to source the case studies that previous leads had failed to produce. The Hub went from near-abandonment to 90% internal buy-in. MENA expansion launched entities in Abu Dhabi and Riyadh within two months. SOC2 Type-1 delivered independently alongside all of the above.

The Outcome
  • 75% strategic initiative completion rate across 50+ programmes in 6 months
  • The Hub: from near-abandonment to 90% internal adoption
  • MENA legal entities established in Abu Dhabi and Riyadh in under 2 months
  • SOC2 Type-1 delivered independently
  • $50k+/month AWS savings unlocked via Cloud Operations Competency
What I'd Do Differently

Establish governance for the governance function itself earlier. I started a Strategy Office without defining the team's own decision rights, resource constraints, and success criteria — which meant the PMO was clearing everyone else's blockers while nobody was managing the PMO's own capacity. Define the function's remit before you start using it.

Key Takeaways
  • Adoption failure is almost never a technology problem — it's a change management problem.
  • The earliest stakeholders you lose are the loudest voices against you. Win them first.
  • A PMO without authority is just admin overhead — define decision rights from day one.
  • Building something from scratch means building the governance before the activity.
My Role
PMO Lead · Founder of Strategy Office
Scale
50+ initiatives · Global team
Stakeholders
Executive · Engineering · Sales · Finance · Legal
Compliance & Governance
SOC2 Certification
VeUP was growing fast — but without compliance certification, enterprise deals were off the table. Lee independently built and delivered a SOC2 framework from zero, with no dedicated compliance team and no precedent to follow.
The Challenge

As VeUP moved upmarket, prospective enterprise clients were asking about compliance posture before the conversation could go further. SOC2 certification was the threshold — without it, certain deals simply couldn't progress. The business had no existing framework, no dedicated compliance resource, and no previous certification to build from.

The task landed with Lee alongside everything else he was already carrying as co-founder of the Strategy Office. There was no playbook. He had to write it.

My Approach

Lee mapped the full scope of SOC2 Type-1 requirements against VeUP's current posture — identifying gaps across security policies, access controls, risk management, and operational procedures. He then designed and implemented the compliance framework systematically: writing policies, establishing controls, building the evidence collection processes, and preparing the organisation for audit.

Working with Drata as the compliance automation platform, Lee structured the controls so that evidence collection was ongoing and auditable — not a manual scramble before review. Everything was built to be maintainable, not just passable.

The Solution

A complete SOC2 compliance framework covering all required trust service criteria. Policies, controls, evidence workflows, and audit documentation — all built from scratch and implemented within the compliance window. The framework was also structured to serve as the foundation for ISO 27001, making the next certification step significantly more straightforward.

The Outcome
  • SOC2 Type-1 certification achieved independently
  • Enterprise compliance threshold cleared — deals previously blocked could progress
  • ISO 27001 foundation laid within the same framework
  • Ongoing evidence collection built into operations — not a pre-audit event
What I'd Do Differently

Engage the technical team in controls design earlier. Some of the access control and logging requirements touched infrastructure in ways that created back-and-forth that could have been avoided with earlier alignment. Compliance work that touches engineering needs engineering in the room from the start.

Key Takeaways
  • Compliance is an operational capability, not a project — build it to run continuously.
  • A framework built for the next certification is worth more than one built just to pass the current one.
  • The hardest part of compliance isn't the controls — it's getting the organisation to own them.
  • Doing this independently proved it doesn't require a specialist team — it requires rigour and time.
My Role
Lead · Framework Author
Outcome
SOC2 Type-1 · ISO 27001 foundation
Technology
Drata · Internal policy framework
Strategic Advisory
Camio
Lee knew Camio's founder from the moment he wanted to build it. Through workshops and design sessions, Lee helped shape the platform from the ground up — and the product was built on the same processes Lee had discovered doing hands-on asset tagging work.
The Challenge

Camio's founder had a clear vision: a structured inventory and asset management platform that could bring order to the kind of chaos Lee had encountered first-hand during IWG's asset tagging pilot. The challenge wasn't the technology — it was translating operational reality into a product that would actually work in the field.

That required someone who had been in the field. Who understood what happened when inventory management was entirely manual, and what a structured system needed to do differently. Lee had just spent months figuring that out.

My Role

Lee's role was strategic advisor — not builder, not architect. From the earliest stages, he ran workshops and design sessions with the founder to shape Camio's core processes: how assets would be tracked, how data would flow, how warehouse and replenishment workflows would be structured.

The asset tagging work Lee had done at IWG became the operational foundation Camio was built on. Lee brought direct, hands-on knowledge of what worked and what didn't — translating field experience into product decisions.

The Outcome

A platform whose core processes were shaped through genuine operational insight rather than theoretical design. And a full-circle moment: Camio is now implemented at IWG, where Lee is using it to improve supply chain visibility and warehouse and replenishment workflows across the global centre delivery programme.

Results
  • Core product processes shaped through workshops and design sessions from day one
  • Operational insight from asset tagging translated directly into platform design
  • Camio now live at IWG — improving supply chain visibility across the D&C programme
  • Full-circle: advised on the product, now implementing it at scale
Key Takeaways
  • The best product input comes from people who've done the work, not modelled it.
  • Strategic advisory is most valuable when it's grounded in direct operational experience.
  • Relationships built on genuine insight tend to produce products that work in the real world.
My Role
Strategic Advisor · Design Workshop Lead
Now
Live implementation at IWG
Focus
Process design · Product shaping · Supply chain

Career

Not a straight line.
A deliberate one.

From military service to startups to global enterprise — every move was about finding harder problems to solve.

2025 — Present
Global Implementation Manager
IWG · London
Leading the digital transformation of IWG's Design & Construction function — changing the operating model across 120 countries and building the systems, governance, and data infrastructure needed to manage 1,750+ active fit-out projects from a single source of truth. Architect of BuildOS, a Notion-based operating system structured around the 7 P's, and author of the RFP that designed it. Delivered the CleanList product catalogue programme (removing up to 40% data duplication across 74 scattered spreadsheets), built a $15M+ asset tagging business case through a hands-on pilot, and shaped IWG's Camio platform implementation to improve supply chain visibility across the global programme.
Systems DesignProcurement OpsNotionVendor StrategyData Governance
2023 — 2024
PMO Lead — Strategy Office
VeUP · London
Founded the internal Strategy Office from scratch. Coordinated 50+ strategic initiatives in six months (75% completion rate), launched MENA expansion in two months, delivered SOC2 Type-1 certification independently, doubled the AWS technical discount ($50k+/month savings), and rescued a failing internal platform to 90% internal buy-in.
PMOSOC2MENA ExpansionAWSChange Management
2021 — 2023
Head of Operations
HELPFUL · London
Joined as Project Manager to launch a sustainable debit card. Built into Head of Operations — managing operational P&L, establishing a Mastercard partnership, building a pan-European development team, and delivering two products to market. The role that taught me the most: two founders who were humble, genuinely trusted me from day one, and showed me what good leadership actually looks like.
OperationsProduct LaunchFintechP&L
2017 — 2020
Implementation Specialist → Project Officer
Impellam Group · London
First commercial role after the military. Implemented Salesforce CRM across multiple recruitment brands — physically embedded with the people doing the work. Quickly learned that management's view of how things should work and how they actually get done are rarely the same thing. That lesson has shaped everything since.
SalesforceCRMImplementationRecruitment
2006 — 2017
Various Roles
Royal Air Force, HM Forces
10 years of military service including multiple operational tours overseas. The discipline, standards, and pressure tolerance I built here underpin everything I do now. I dealt with situations as a young man that were more intense than anything the commercial world has thrown at me since — which makes context of a lot of things that others find stressful.
LeadershipOperationsTraining DeliveryPressure

Philosophy

How I Think About
Transformation

Before the process maps and the platform decisions — these are the principles that shape how I approach every problem.

01
Simplify First
Complexity is created over time. Remove it before adding anything new.
Most organisations don't have a technology problem. They have an accumulated process problem — years of workarounds, shortcuts and inherited ways of working that nobody has questioned. Before introducing any new tool or system, I spend time removing the unnecessary. The simplest solution that works is always the right one.
02
Design Around People
Technology succeeds when it fits how people actually work, not how we wish they worked.
The biggest predictor of a system's success isn't its features — it's whether the people using it helped design it. I spend more time talking to frontline users than to stakeholders. The edge cases they describe are where the real operating model lives. Get that right and adoption follows naturally.
03
Build Once, Scale Everywhere
A repeatable operating model is worth more than a perfect local solution.
I design processes and systems with the assumption that they will need to work globally, across different teams, cultures and contexts. That discipline prevents the accumulation of regional variants, local workarounds and parallel tools that make organisations impossible to govern at scale. If it can't be replicated, it shouldn't be built.
04
Data Deserves Structure
Reliable reporting begins with governance, not dashboards.
Most organisations treat data quality as a reporting problem and try to solve it with better visualisation tools. It's a governance problem. Consistent standards, clear ownership, and structured inputs are what make data trustworthy — and trustworthy data is what makes leadership decisions defensible. The dashboard is the last step, not the first.
05
Visibility Creates Better Decisions
Leaders should understand delivery without asking for another status update.
If a leader has to ask for a status update, the operating model has already failed them. Real-time visibility isn't a luxury — it's a structural requirement for good decision-making at pace. Building systems that surface the right information at the right level, without anyone having to compile it manually, is one of the most valuable things transformation can deliver.
06
Leave the Organisation Stronger
Transformation should create lasting capability, not dependence on the person leading it.
The measure of a transformation programme isn't what it delivers while I'm there — it's what the organisation can sustain after I'm gone. I design systems that teams can own and evolve independently, document decisions so context doesn't leave with the person who made them, and build internal capability rather than reliance on external support. That's what makes the change permanent.

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